From the desk of Mr. Monk

Today I had a meeting with the MA Design Management group with Sue and Umbreen. It was a gathering of ideas really and allowed us to as our questions. Turns out that we only have till Monday to get the designs down! Ouch!

We came up with an idea for a campaign. It all stems from a giant physical marker; a blimp. This will become a huge signpost that you can see from all over the city. It will create mystery and intrigue to those that don’t know about ThinkTank and eliminates all of the problems that appear when talking about designing onto the building. This will translate across all media. Mail-shots can be balloons that you have to inflate to get the message and can be linked to a number of possible slogans like “lets your ideas grow” or perhaps something to do with the big bang? Even actively telling the user to burst the balloon. This would create a memorable moment, keeping ThinkTank firmly at the forefront of their mind. 

Playful & creative; tick.

We’ve only just started!