From the desk of Mr. Monk

Clever joke or terrible mistake.

Just got CR’s latest blog entry, and I really hope it is a joke.

Perhaps playing on http://www.creativereview.co.uk/crblog/an-ordinary-world/ it uses horrible marketing slang such as “Leading ideation infonauts in a media neutral world”.

Get the sick-bag, right?

So days after it slags off barclaycard for its rebrand to a similar universal (cak) style it ‘rebrands’ itself with a mother-fudging marble marque and a variant of ARIAL (slpurg!) rounded. Worse yet is the horrendous © at the end that dominates.

Then it clicked, theyre joking… Right?!

The blurb uses registered symbols instead of the copyright glyph and lets face it, CR just wouldnt. Its all a great play on bad branding. 

Very much worth a read: http://www.creativereview.co.uk/crblog/creative-review®-launches-bold-new-brand-identity/

—-

P.S. The best bit is that some guy in the comments thought that it was a ‘great improvement’. What an idiot.