When you look at brands like O2, its success lies in the richness and depth of its brand world (bubbles, blue grad etc.). This forms a flexible branded platform that is instantly recognisable — you could remove the logo and still know the brand. The logo in itself is not the ‘hero’.
I'm a twenty-something designer and typographer. This is my online journal in which I collect and share links, images, thoughts and sometimes reflect on current work. Although I keep this diary for my own use, I hope that someone else finds it useful too.
