Even holidays create work! In the month or so that I’ve been working at SMILE I’ve come across a few of these already. Generally they are really robotic but with a dandy bit of copywriting I reckon they could be a good piece of promotion. Your automated vacation response is an advertisement for your business.
I have a short break planned very soon and I intend to use my auto-responder to its full potential. Using friendly, semi-informal language I will convey our brand values in an open and honest approach.
Maybe they could be something that people look forward to recieving in an odd way (think fail whale)?